About Us
Happy Truck Month started as a greeting and idea: If your truck makes you happy, you're in the right place.
We're about the everyday moments that make truck life fun - tailgates, back roads, a friendly passing wave, and why your truck has its name.
Happy Truck Month isn’t about horsepower, trim levels, or keeping score with anyone else. It’s about enjoying the ride.
It’s a lifestyle brand built around your truck — because trucks are fun.
Your truck. Your fun.



Reid Dickson, Responsible Party